Neos Video Production
Neos, the first Smart Home Insurance provider in the UK, built a successful B2C smart home insurance operation. This combined an app platform, smart home technology devices, and extensive insurance expertise.
The challenge
Neos were in need of two high-quality product videos to launch the Neos Smart Leak Sensor Kit and the Neos Smart Motion Kit. With a clear brief to demonstrate the real life benefits of each model by showing them in use, the shoot also needed to cater for modular options that would allow for future video adaptations. With a tight timeline to contend with and an ROI that had to make the most of every penny, these video shoots required careful budget management and planning to meet the confirmed product launch dates.
Our approach
Utilising our team’s video production experience, we were able to work closely with Neos to manage the full project. We initially explored a variety of executions including video, animation or a hybrid to consider which would be the most suitable direction to deliver on the brief as well being the most budget conscious. After confirming the route, the team managed all steps of the project including the on-set management to deliver on the following:
- Pre-Production: working closely with Neos to refine the creative direction, develop storyboards, finalise the scripts, source props and the location as well as all ongoing budget management
- Production Management: sourcing and coordinating videographers, sound engineers, and editors as well as art-directing the shoot day to capture the scenes for the videos as well as key stills of the products and group shots
- Post-Production: managing the editing process, ensuring the final videos aligned with Neos’ brand guidelines and messaging
The outcome
The final videos successfully highlighted the features and benefits of Neos’ smart home products, driving engagement and supporting Neos' broader marketing strategy. These polished, professional videos were well received and effectively communicated Neos' innovative offerings to their target audience.