Mactavish Explainer Video
Mactavish is the UK’s leading independent outsourced insurance buyer and claims resolution expert. The company support’s its clients by helping them to identify their risks, design insurance programmes, improve the reliability of their cover and then manage the costs.
The challenge
Mactavish needed an engaging explainer video to communicate the company’s unique approach to risk management and policyholder advocacy. Required for both promotional and educational purposes, this video would be used for Mactavish’s digital campaigns as well as informing existing clients of the brand’s full service offering. Given the insurance industry's reputation for being dry and complex, it was crucial that the video embodied the brand’s human-first approach and showcased its talent for making the complicated easy to understand for customers.
Our approach
Understanding the need to humanise the content, we focused on ways in which to bring the story to life to create a video that was both engaging as well as digestible. To enable this, we developed a graphical world which harnessed the triangles from the logo, with one representing the customer and the other Mactavish which then guides the customer through the complex world of insurance to provide them with the protection they need. The overall project included the following steps:
- Developed a refined script and storyboard to ensure clarity and engagement
- Designed custom illustrations and animations to develop Mactavish’s visual style in line with their brand guidelines
- Managed the entire production process, including sourcing voiceover talent and selecting a fitting audio track
The outcome
The final animated explainer video provided Mactavish with a powerful tool that educated its clients, enhanced the brand’s digital presence and strengthened its market position.
Watch the full video below.