Beam Connectivity - Brand Development & Roll Out
Beam Connectivity is a leader in vehicle and ioT connectivity. Building and deploying end-to-end connectivity platforms and subsystems, the company revolutionises how vehicles and industrial assets access key data insights.
The challenge
As an innovator in the world of connectivity, Beam Connectivity approached us to deliver a complete rebrand that would better reflect the company’s technical expertise, core values and ambitious growth plans. While the existing identity lacked cohesion and maturity, it was important to preserve the brand’s unique character and individuality achieved through its distinct use of colour, a rarity in the connectivity category. In addition to visual development, strategic input was also key – assessing and evolving Beam’s brand proposition and values to ensure alignment with the new identity. The scope of work would then culminate in the creation of a new website, marketing collateral, and trade show assets.
Our approach
Working closely with the team, a great amount of time was spent questioning the brand’s proposition, interviewing key stakeholders, implementing in-depth industry research and hosting workshops to ensure that the brand’s core foundations were solid, authentic and clear. Exploring a variety of conceptual routes enabled us to consider a variety of visual approaches for Beam before selecting the final creative. This was then rolled out to a variety of applications to produce a comprehensive and considered brand identity. This process followed the following key stages:
- Brand audit and brand definition strategy
- Logo redesign and brand development
- Full website development including content planning, page design, copywriting and build
- Marketing materials including business cards, brochures, presentations and case study templates
- Trade show support including stand graphics, TV screen presentation and printed materials
The outcome
Beam Connectivity’s revitalised brand made its debut at MOVE London, a pivotal event for the company. With the launch date firmly set, the team mobilised all available resources and worked hard to deliver every element with precision and within a tight timeline. The rebrand was met with an enthusiastic reception at the show and after, sparking significant interest and reaffirming Beam’s reputation as a brand with a distinctive identity and deep expertise.
