Does Your Website Need a Redesign?
Technology and design styles change quickly these days.
To keep ahead of your competition your website needs to reflect that your business is the best company to work with.
Four reasons to consider a website redesign:
1. Does your website design look old and outdated?
Your website is your shop front. Imagine a dusty, glum looking shop window, would you want to shop in there? Or would you prefer to go next door to the gleaming, shiny fronted shop?
It’s exactly the same in the world of websites. Treat your website as your shop-front because your mother was right - first impressions count. Your website design is a direct reflection on your business image.
With only a few brief seconds to get a prospective client’s attention and to convey your message, it is important that your website looks professional, fresh and contemporary.
2. Is your website device-friendly?
Mobile devices make up for roughly 59% of total global web traffic *. Having a website that is responsively designed and that works well across all devices is essential in today’s market. * Source: Forbes Advisor
Have a look at your site on your mobile or iPad to see what your clients see.
3. Has your business focus changed?
Business goals change over time and your website needs to reflect and support these changes. Having your website built on a Content Management System like WordPress, enables you to amend text, add new pages and change images quickly and easily.
This provides your business the ability to shift focus easily and quickly and gives you more opportunities to expand into different areas.
4. You aren’t getting the results you want
To attract more business, you need your website to deliver results.
A website redesign gives you the opportunity to focus on business objectives and measure your website’s success by setting goals such as conversion, engagement and acquisition targets.
With the rapid movement of technology from social media, online review sites, cloud applications, lead management systems, and mobile websites, the world of engaging with your prospective and current clients has changed. Your website should reflect these changes and help you deliver a better service or service.
Last updated 17th April 2024